Apple also lost out to Samsung,whose Galaxy S 11 was named phone of the year ahead of the iPone and Google which won technology brand of the year at the T3 magazine awards.
The results come days before Apple's new iPhone 4S goes on sale.
Judges at he awards said the kindle's simplicity helped it win.
'The one thing the kindle has over the iPad 2 is that does one job really well,'said T3 editor Luke peters.
'When people commute, they want something they can pick up and use straight away'
'Apple did win three awards but it goes to show how much the industry is catching up.particularly in the phone market.The Samsung Galaxy S 11 is gorgeous looking phone with slick operation, a great social hub and the best camera on any smartphone to date.
It has great integration with Samsung's TVs and screen that matches the iPhone 4.
Apple's MacBook air 11-inch won the T3 design award computer of the year, While the iPad won tablet o the year.Microsoft's Kinect's,the games console motion sensor, won gaming gadget of the year and overall gadget of the year.
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(EVENING STANDARD)
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